Product Marketing Apprentice

Deta Electrical is a market leading manufacturer and distributor of wiring, lighting, cable management and electrical installation accessories, with a reputation for unrivalled quality, reliability, service and value for money.

Overview:

We are seeking a motivated and creative Product Marketing Apprentice to join our Buying and Product Development team. This is an exciting opportunity to gain hands-on experience in product marketing, working closely with packaging, design, and commercial teams to support the development and promotion of our product portfolio.

Responsibilities:
• Assist in the creation and execution of product launch plans
• Support market research activities to gain a deeper understanding of customer needs, competitor offerings, and industry trends
• Help develop product positioning, messaging, and product packaging
• Collaborate with the design and content teams to produce product imagery (e.g., for brochures, web content, social media posts)
• Conduct product photography and editing for use in both printed and digital media, including internal and customer websites
• Monitor campaign performance and assist Product Managers in understanding key metrics
• Maintain the image library
• Create packaging specification documents to align with the needs of the company and its customers, and to share with suppliers
• Attend team meetings and contribute ideas to improve product visibility and customer engagement
• Support the Packaging Specialist in meeting sustainable packaging objectives and gathering supporting evidence from factories

Desirable skills:
• Passion for marketing, branding, and consumer products
• Strong written and verbal communication skills
• Creative mindset with attention to detail
• Ability to work collaboratively and manage multiple tasks
• Familiarity with graphic design tools is a plus
• Basic knowledge of photography and image editing software (e.g., Adobe Photoshop, Lightroom, InDesign or Illustrator) is desirable
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)