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Assistant Store Manager

Our passion for well-crafted clothing, exemplary customer service and connection to our local communities drives everything we do. As we continue to grow in the UK and internationally, we are focussed on delivering excellence across every touchpoint, whether that is at our warehouse, in store or through our customer service channels, building a team that shares our values.

Each employee plays a part in the success of Seasalt, and this was evidenced by our Drapers Award win of “Best Place to Work”. Our Assistant Store Managers are part of the Store Management team, helping to build a successful business, maximising profitability, and driving KPI targets. They support with all aspects of running a Seasalt store and encourage the team to deliver the high standards our customers expect. This role has the opportunity to be a great stepping stone in your retail career, with many of our Assistant Store Managers going on to be Store Managers.

We now have a fantastic opportunity for an Assistant Store Manager to join our new St Albans team on a 32 hour permanent contract.

Our new store is scheduled to open in May 2026, and the successful candidate will be required to commence employment approximately 4–6 weeks prior to this date to complete training and pre-opening preparation.

 

You’ll help us by:

  • Assisting the Store Manager in creating a service culture within the store team that puts the customer at the heart of everything they do
  • Enabling the store team on how to recommend additional services to drive sales such as omni-channel selling, gathering customer data, and recommending add-on purchases
  • Supporting the Store Manager with recruitment, working together to build a diverse and passionate team
  • Being a great role model, driving store sales, profitability and consistent KPI achievement, understanding what is required to drive performance
  • Coaching and developing the store team through regular 121’s, supporting with development plans when appropriate
  • Communicating store performances to your team and key stakeholders around the business, providing regular feedback, highlighting any risks and opportunities to sales for the business
  • Implementing store visual merchandising, windows standards and guidelines and utilising all product, categories, and bestseller information to maximise commercial opportunities within the store
  • Utilising all product information to maximise sales opportunities
  • Managing store operations such as management of stock, loss prevention, escalation and incident reporting, health, and safety, GDPR, cash handling, key holder responsibilities and store safety standards amongst others
  • Being a key-holder for the store and having sole responsibility for running the store when required